Designing Distinctive Brands & Visual Systems for Tech Startups.
Helping global founders align their messaging, build investor trust, and support long-term growth — with 11+ years combining rigorous market positioning and premium design execution.
Trusted by founders & businesses across
11+
Years of craft
Strategy first.
Beauty always.
+
years of
experience
Strategy comes first. Every creative decision follows with purpose.
Over the past eleven years I've partnered with founders, startups and global teams across the USA, UK, UAE and Australia — translating ambitious business goals into brand systems that actually perform. My approach begins with strategy: understanding the market, the audience, and the problem worth solving.
From there, creative direction and craft take over — visual identities, packaging, landing pages, presentations and campaigns designed to build trust and drive results. Today I blend that craft with AI-powered creative workflows to move faster, explore more, and deliver premium work at pace.
What I do best
A full studio, one partner.
Everything you need to build, launch and grow a brand that means business — from first strategy session to ongoing creative partnership.
Brand Strategy
Positioning, messaging and market clarity that give your brand a reason to exist.
Visual Identity
Cohesive systems — colour, type and art direction — that feel unmistakably yours.
Logo Design
Distinctive, timeless marks built to scale across every touchpoint.
Brand Guidelines
Clear, usable rulebooks so your brand stays consistent everywhere.
Creative Direction
A guiding vision that keeps campaigns and content on-message and on-brand.
Social Media Design
Scroll-stopping template systems that grow audience and engagement.
Website & Landing Pages
High-converting, beautifully crafted pages that turn visitors into customers.
Presentation Design
Investor and sales decks engineered to win rooms and close deals.
Marketing Collateral
Brochures, decks and print that carry your brand with confidence.
AI Creative Solutions
AI-powered workflows to explore more directions and ship premium work faster.
Choose the right package for your business.
Whether you're launching a new brand, refreshing an existing one, or looking for an ongoing creative partner, choose the package that best fits your goals.
Brand Identity
Perfect for startups and businesses building a professional visual identity.
- Brand Discovery
- Logo Design
- Visual Identity
- Color Palette
- Typography System
- Brand Guidelines
- Social Media Profile Assets
Brand Strategy & Identity
Designed for founders who need both strategic clarity and a complete visual identity.
- Brand Strategy Workshop
- Brand Positioning
- Messaging Direction
- Logo Design
- Visual Identity System
- Brand Guidelines
- Creative Direction
- Launch Assets
Website & Landing Page Design
Modern, conversion-focused websites designed to showcase your brand and support business growth.
- UX Planning
- Wireframing
- Custom UI Design
- Responsive Layouts
- Development Handoff
- SEO-Friendly Design
Creative Partner Retainer
Ongoing design and creative support for founders and growing businesses.
- Social Media Design
- Presentation Design
- Marketing Collateral
- Creative Direction
- Monthly Design Support
- Priority Turnaround
Show up like the expert you already are.
A LinkedIn profile is now a founder's front door. Whether you're building authority, attracting clients, or preparing to raise — I'll craft a presence that opens the right doors.
Basic Profile
A polished, professional presence that makes a strong first impression on LinkedIn.
- Custom Banner Design
- Optimised Headline
- Profile Photo Enhancement
- About Section Copy
- 2 Design Revisions
- 3-Day Delivery
Growth Profile
For founders and experts who want visibility, credibility and inbound opportunities.
- Custom Banner Design
- Optimised Headline & About Section
- 3 Featured Section Graphics
- 5 Branded Post Templates
- Positioning Strategy Session
- 3 Design Revisions
- 5-Day Delivery
Premium Profile
A complete LinkedIn presence for thought leaders and executive personal branding.
- Custom Banner + Alternate Banner
- Positioning Strategy Session
- Headline, About & Experience Copy
- 3 Featured Section Graphics
- 10 Branded Post Templates
- Content Direction & Voice Guidelines
- Unlimited Design Revisions
- Priority 10-Day Delivery
Need a custom solution?
Every project is different. If your requirements fall outside these packages, I'd be happy to create a tailored proposal based on your goals, timeline, and scope.
Case Studies.
Every project starts with a business problem and ends with a measurable outcome. Here's how strategy meets craft.
Unpopular You
Skincare — Quiet Confidence
Repositioned around 'Quiet Confidence' — a premium, launch-ready ecosystem for a melanin-rich, sensitive-skin brand.
6
Signature tones
8+
Applications
Nexist
Virtual CFO Website
A conversion-focused website for a Virtual CFO firm that helps ambitious founders find hidden cash and scale without burnout.
$600K
Client profit found
25 hrs/wk
Owner time reclaimed
Neha Malhotra
CFO Personal Brand Website
A premium personal-brand website for an award-winning CFO — positioning her as a strategic business fixer, not just an accountant.
40U40
Award winner
FCPA
Certified
Suttons Bakery
Heritage Bakery Website
A warm, heritage-led website for Australia's second-oldest bakery — honouring 160+ years of craft while driving online orders.
1864
Baking since
2nd
Oldest in Australia
Four Square Cabinets
E-commerce Website Design
A warm, premium homepage for a cabinetry brand offering affordable luxury — from expert design to flawless installation.
4.7★
Google rating
5-yr
Warranty promise
Gogia Properties
Real Estate Social Media
A polished, gold-accented social media creative system for a real estate and interiors brand — built to attract dream-home buyers.
12+
Post templates
2
Campaign themes
Purifyroots
Wellness & Supplement Brand
A fresh, natural identity for a herbal wellness and supplement brand — clean, energetic and trustworthy across pack and digital.
4
Brand colours
2
Hero products
Brio & Bean
Coffee Brand & Packaging
A complete brand identity for a specialty coffee house — warm, energetic and full of character, from logo to packaging.
2
Signature palettes
8+
Branded applications
Veyora
Organic Tea & Spices Brand
A refined, nature-led identity for an organic tea and spices brand — pure, earthy and quietly premium.
1
Leaf monogram
3
Signature tones
How we build together.
Discovery & Landscape Audit
A rigorous audit of the market, competitor vulnerabilities and the client's current assets — isolating positioning leaks and messaging friction before a single pixel is drawn.
Strategy
Positioning, messaging and a clear creative direction that gives every decision a purpose.
Brand Identity
Logo, colour, type and visual system — a distinctive identity built to last and to scale.
Design Execution
High-stakes commercial assets crafted to premium standards — Investor Pitch Decks, Conversion-Focused Landing Pages and Multi-Channel Social Frameworks.
Feedback & Refinement
Collaborative rounds to sharpen every detail until it's exactly right.
Launch & Ongoing Support
AI-assisted production workflows deliver rapid visual asset scale without sacrificing premium creative integrity — and a long-term partnership to keep momentum after launch.
Words from the founders.
"Ankita did such a good job with our brand and is such a gem to work with. I would work with her again."
Shauna Kay Watson
CEO & Founder, Unpopular You
"I highly recommend Ankita to anyone looking for a creative professional who combines strategic thinking with outstanding design execution."
Ansh Malhotra
Co-Founder, Nexist
"She consistently delivers thoughtful, high-quality creative work and has played an important role in strengthening our brand presence. Her ability to understand business objectives, transform ideas into compelling visuals, and maintain consistency across every touchpoint is exceptional."
Neha Malhotra
CFO & Co-Founder, Nexist
"She understood our vision quickly and transformed it into a beautiful, modern, and user-friendly landing page. Her attention to detail, creative thinking, and ability to balance aesthetics with functionality made the entire process seamless."
Suttons Bakery
Heritage Bakery · Echuca
A partner who thinks in outcomes.
You're not hiring a pair of hands — you're gaining a strategic creative partner focused on helping your brand grow.
11+ Years Experience
A decade of shipping brands that perform in the real world.
Brand-first Thinking
Strategy before pixels — every choice earns its place.
Business-focused Design
Design measured by outcomes, not just aesthetics.
Global Client Experience
Trusted by teams across the USA, UK, UAE and Australia.
Fast Communication
Clear, responsive and reliable from first email onward.
AI-powered Workflow
Modern tooling to explore more and deliver faster.
Long-term Partnership
A creative partner invested in your growth, not a one-off.
Good to know.
Still have a question?
If you don't see your question here, feel free to get in touch. I'd be happy to discuss your project and help you find the right solution.