Web Design · 2026
Nexist
A conversion-focused website for a Virtual CFO firm that helps ambitious founders find hidden cash and scale without burnout.
$600K
Client profit found
25 hrs/wk
Owner time reclaimed
$100K
Roadmap promise
The Problem
Nexist offers high-value financial and operations expertise, but founders were 'flying blind' and needed a site that made a complex service instantly understandable — and compelling enough to book a call.
Strategy
I led with a founder's real pain: 'Stop working 60+ hour weeks for a bank balance that doesn't move.' The narrative moves from problem (cash leaks, single point of failure) to the Finance-First framework and a clear, low-friction CTA — the free Business Scorecard.
Creative Process
Using a confident deep-teal (#20397C) with bright cyan, magenta and gold accents, I structured a story-driven page: hero + trust badges, problem cards, the VCFO framework diagram, social proof, and a WhatsApp 'quick question' shortcut for instant contact.
Final Solution
A cohesive, high-trust marketing site with strong hierarchy, credibility markers and multiple conversion paths — built to turn skeptical, time-poor founders into booked discovery calls.
Business Outcome
The page makes an abstract service tangible, headlined by a real client result — $600K found in lost profits and 25 hrs/week reclaimed — to drive scorecard sign-ups.